May 21, 2010

  • 10 Ways to shop Smarter this year

    Jeffrey Vanhoutte

    pic by Jeffrey Vanhoutte

    Shopping can be rewarding or maddening. We buy stuff we need. We buy stuff we want. And we buy stuff we neither need nor want, not always knowing why. The search for an answer to that question―why?―led Lee Eisenberg on a three-year fact-finding odyssey in which he delved into the cultural, social, and psychological aspects of how Americans shop. What Lee found is that thewhy doesn’t always make sense. Yes, there are clever marketers who provide us with endless reasons to buy, but at the end of the day, nobody puts a gun to our wallets. So our best protection against imprudent purchases is to be aware of what’s influencing us. Here, 10 tips to help you be more mindful with your money.

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